WHY NZ

New Zealand. Pure. Wild.
Good food, made simple.

NZ stands for New Zealand. NZ stands for New Zealand, because our origin comes first. Au is also the chemical symbol for gold — atomic number 79, from the Latin aurum.

Our focus is simple: New Zealand produce, clear origins and everyday food people genuinely want to use.

Shop NZ
New Zealand pasture and produce
NZ

WHY NZ

New Zealand. Pure. Wild.
Good food, made simple.

NZ. As in, NZ.

NZ means New Zealand. Our collagen and bone broth story starts with New Zealand produce and a simple idea: value what comes from here, use it well and make good food easy to enjoy every day.

From pasture to mug, the focus is clear origins, practical wholefood nutrition and flavours people genuinely want to use.

New Zealand produce. Real food. Made simple.

NZNew Zealand

Our origin comes first.

NZNew Zealand

Pure produce. Clear origins. Everyday goodness.

NZOur voice

Direct, human and made for everyday.

Our collagen and bone broth ingredients are New Zealand. Selected herbs, spices and other flavour ingredients may come from overseas. Check each product label for its full ingredient and origin information.

01

New Zealand first

New Zealand collagen and New Zealand bone broth are at the heart of the range.

02

Value what comes from here

Produce should be useful information, not decorative patriotism.

03

Keep good food simple

Formats you can sip, stir or cook with in real life.

USE MORE. WASTE LESS.

Cows don’t grow on trees.
Neither do lambs or chickens.

We believe valuable animal co-products should be used intelligently, not treated as waste. Hides and bones can become useful food ingredients when they are handled carefully, processed transparently and made into something people genuinely want to use.

CO-PRODUCTSUSEFUL INGREDIENTSEVERYDAY FOOD